The idea behind this logo is that the plus sign represent gravity and the circle represent the universe. You must read her name diagonally to understand. So, join the letter ‘E’ AND ‘L’ and go upward from Letter ‘L’ to ‘ENA’. The name emerges is ‘ELENA’. Similarly, for the surname, join the letters ‘L’ and ‘E’ and continue backward with ‘BEDEV’ resulting ‘LEBEDEV’.