Print & Collateral
Develop an idea that not only raises awareness of skin cancer, specifically melanoma, in people of colour around the globe, but also helps to drive diagnosis to allow people to receive the treatments they need.
Emojis have different meaning and certain fruits and vegetables are also associated with intimate areas of the body. Hidden parts of the body are usually ignored when we think of skin cancer because they are covered and do not get sunlight. Using photo chromatic pigment in the shape of a mole on the posters highlights the message of touching yourself properly to identify an unusual mole, as the colourless mole on the poster changes to a darker shade when exposed to sun. In social media post, we had played with idea of showing sexual messages but when they swipe into the post they get caught with a more serious topic. The website not only helps to identify symptoms and preventions but also has stories of people of colour and their experiences with skin cancer and a blog as a platform to communicate with others.